Recycle Your Articles to Gain Tons of Traffic (internet technology news) and New Subscribers
No commentsBy Alexandria Brown
While there are many effective ways to get more traffic and build your email newsletter list, the one Ive had the MOST success with is to submit articles for use on other peoples websites and in their ezines.
But wait a minute, you say. Arent I supposed to be creating great articles for MY OWN e-zine?
Yes, you are! And after your article appears in your OWN e-zine, you should then submit it to others. Over the past few years, Ive found this to be the best way to get traffic, build my list, and increase my sales, for five reasons:
1) You can quickly gain FREE exposure to TENS OF THOUSANDS (or even HUNDREDS of THOUSANDS) of untapped prospects at a time. There are many high-traffic sites and ezines with high readerships that are looking for content from people like YOU.
2) Articles let you educate and share good information with your prospects. They also position you as an expert in their eyes, so theyll think of YOU as the most respected resource in your field. (Traditional ads dont do that for you.)
3) You have the right to promote yourself, your business, and whatever else you want at the end of every article. And anyone using your article must keep this information intact. (More on that in a minute.)
4) This is a tried-and-true method that will NEVER stop working, unlike the latest and greatest gimmicks to spoof the search engines. (Try one of those and see how quickly your traffic halts once the bottom drops out.) Search engines love real content and will always love real content.
5) Its EASY, and anyone can do it!
HERES HOW TO GET STARTED
1. PICK A WINNER
Browse through your archives and pick an insightful article that really showcases your expertise. Or, if this is new to you, write a basic article on your subject of expertise. (Not a good writer, or need help? Hire a writer from Elance.com.)
2. POLISH IT TIL IT SHINES
Publishers will not be interested in your article if it contains typos, misspelled words, grammatical errors, or inactive Web links these goofs would compromise the integrity of their publications. So make sure its Kosher!
3. ADD A COPYRIGHT NOTICE
At the end of the article, insert a copyright notice, dated when you first published the article. Example: 2005 Alexandria K. Brown
4. WRITE A JAZZY RESOURCE BOX
In exchange for your letting other publishers reprint your article, its customary to require they include the contact information you provide. This is usually called the resource box and it should come RIGHT after your copyright notice. Heres where you can ham it up.
Dont waste time promoting your actual business in the resource box. Why? Remember your #1 goal is always to get prospects on your LIST. Youll gain MORE clients and customers by FIRST getting them to subscribe to your FREE ezine or special report. THEN youve got them! Youll be in front of them regularly, and thats when theyll understand why they should hire you or buy your products.
5. SUBMIT YOUR ARTICLE TO ONLINE CONTENT DIRECTORIES
There are hundreds of free content Web sites and announcement lists where you can submit your articles for other publishers to use. Some even let you include a picture and other information about your website. One of my favorites is EzineArticles.com.
6. SUBMIT YOUR ARTICLE DIRECTLY TO APPROPRIATE PUBLISHERS
For best results, take the bull by the horns and contact publishers directly. But not just any publishers ones with e-zines that accept articles AND whose readers are your ideal clients and customers. A great place to start your search and build your own list is Charlie Pages Directory of E-zines.
7. AUTOMATE THE ENTIRE PROCESS
I know youre probably thinking right now, OK Ali, this sounds great, but isnt this going to be time consuming?
The answer is most definitely YES. In the past, youd have to spend several hours a week just to get one article out there. Its a lot of administrative work, requiring time that you probably dont have.
But my friend Jason Potash has just released his brand new ARTICLE ANNOUNCER software that does all this work FOR you. It blasts out your articles to hundreds of directories, publishers, and other sources to help generate a slew of web visitors to your site, month after month.
My staff and I have tested Jasons Article Announcer product and wholeheartedly recommend it. I urge you to see Jasons information page NOW, and grab your own copy before the price goes UP in just a few days.
Remember also that if you dont want to do any of your own article marketing yourself, its a perfect task to pass on to an assistant, intern, or freelancer. The key is getting it down to a SYSTEM, which is what this software helps you do.
Online entrepreneur Alexandria K. Brown, The E-zine Queen, is creator of the award-winning Boost Business With Your Own E-zine system. To learn more about this step-by-step program, and to sign up for her FREE how-to ezine marketing articles and FREE audio class, visit www.EzineQueen.com
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How to Reach Thousands of Your Ideal Clients and Customers and Skyrocket Your E-mail List
By Alexandria Brown
One of the questions Im asked the most by my clients is, How can I most quickly build my e-mail list?
My answer is, find someone whos already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps:
STEP 1: Determine exactly who your ideal client or customer is.
The more descriptive you can be here, the better. For example, dont just think men. Think men ages 18-40 who like sports and working out. Dont just think small business owners. Think women owners of professional service businesses that do less than $1 million a year.
Can you take on clients or customers who fall outside of this description? Of course! But you need to know who youre going after.
Example: About three years ago, I spent a romantic summer week on Nantucket Island in Massachusetts. My beau was wonderful in letting me decide most of the activities wed do each day. But there was one thing he definitely wanted to do at least once - go bluefishing!
Now Im not sure if you could have guessed this, but Im not really into fishing. ; )
But hey, Ill try anything once, so off we went to the docks. Now, I figured we could go on any boat with any captain and do this. But no we went with Captain Dan the Bluefish Man (who smelled like his specialty). Dan took us on his special boat to this special place off the island where the bluefish were, and we even used special bait that the bluefish liked. And we had great success - they just kept biting!
I realized that if you know exactly what youre going after, youre much more likely to get it. The same goes for reaching your target market.
STEP 2: Find other people, companies, or websites that are ALREADY reaching your target market en masse.
Sit down with a cup of coffee this weekend and do some online research regarding your target market. What sites are they already visiting? What newsletters or magazines do they already read? For example, if your target market is stay-at-home moms, find the most popular sites they visit. Find the most popular ezines they read.
Come up with a list of your top five websites and top five ezines that are already reaching your ideal client or customer.
STEP 3: Contact these websites and ezines and see if they will:
REVIEW your book, products, services, or ezine for their readers. If so, send them a review copy and follow up a week or two later. Request that when they run the review they mention your e-zine and direct people to your website to sign up.
accept guest ARTICLES. If so, then submit one of your best, with a short bio that links people back to your website to sign up for your ezine.
SWAP ads or recommendations for each others websites, products, or services. If you have an ezine that reaches the same target market they want to reach, this is a great win-win.
do a CO-REGISTRATION deal. If you already have a good amount of e-zine subscribers and website traffic, they may be open to adding your e-zine to their ezine signup form if you do the same on your part. (Ideally folks should just check a box to subscribe to the additional e-zine automatically.)
run a recommendation or ad in exchange for a COMMISSION on resulting sales. For example, you give them the ad to run, tagged with a link that lets you know if any sales come from it. (This is easy for you to do if you have an online affiliate program.*)
accept PAID advertising. Banner ads, text ads, and other paid placements obviously cost you money, but if its your only option and you really want to reach these folks, go for it. But be sure to track your results so you can see if its working. (Youll need a link tracking program to do this.*)
And these are just a FEW ideas to get you started!
Remember, your #1 goal is to get people back to your site to sign up for your e-zine or other email list, because THAT is how you guarantee the chance to market to them repeatedly!
Online entrepreneur Alexandria K. Brown, The E-zine Queen, is creator of the award-winning Boost Business With Your Own E-zine system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit www.EzineQueen.com
Wednesday, July 30th, 2008 at 12:25 am and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
