28Jul

(Technology news) More Profit-Making Ideas for Your Articles

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By Jason Swanson

  Always keep in mind that your main goal is to make money. Many internet marketers are effectively using their articles to do just that and this should be your goal as well.

Articles get customers to your website where they can view your products and services. They can be used to gain a customer’s trust in you as an expert in your field. These people become buying customers. Selling the private label rights to your articles or turning them into a digital product will end up making you money

What can you do in addition to these things? Is there something other than the resource box of the article that can help make it more profitable. You advertise You invite people to your website but there is still something else that you can do to increase the value of your article. Your main goal is to get the customer to buy, whether it is your own product or a product that you are an affiliate on. Either way, you realize a profit and that is what you want to do.

Look at the people who are competing with you. Sign up for any affiliate program they have and advertise their product. You end up using your competitors to make money for you. Find products that relate to your chosen field and may tie in with your product. Once you become part of their affiliate program, advertise for them within your articles.

Most people won’t click on a link that is obviously from an affiliate program. There are programs you can obtain that will change the link by shortening it. This cloaks the link. You can also direct potential customers to your own website and have them then go to your affiliate’s site. Either way, the goal is to get them there.

You don’t want to turn your article into an advertisement. You want to provide information that the reader can use. Show how the product ties in with this information. You might find this is an easy way to increase your income.

To learn more about how to write your internet business plan, visit http://www.onlinebusinessmarketingstrategies.com.

Long-term optimism continues to feed M&A activity
By Yolanda Torrisi

  Continued merger and acquisition (M&A) activity is being driven by optimism about long-term growth and profitability with sustained demand in Asia expected to exceed any fluctuations in Western demand.

A Pricewaterhouse Coopers (PwC) report titled Mining Deals 2007 says even though 2007 was a record year for deals, dramatic changes will continue in 2008 due to ongoing strength in the mining M&A market and consolidation among all sizes of company as well as increasing vertical integration in the industry with upstream moves by power and metal companies.

It says Chinese, Russian and Indian companies are playing an ever-increasing role and that the biggest companies are achieving super-consolidated global scale.

Owing to skills shortages, record exploration costs and permitting taking longer than ever companies are seeking development projects to achieve scale and diversify their portfolios in commodities and geography. They can do so due to their huge buying power as a result of high commodity prices and buoyant market capitalizations.

According to the report 2007 was a record year for deals with 1732 concluded in the mining sector globally worth $159 billion. The number of deals was 69% higher than in 2006 while the value was 18% higher. A new deal record was set when Rio Tinto acquired Alcan for $43 billion.

There was no evidence of any slowdown in activity as a result of the credit crunch and in the fourth quarter of 2007, 510 deals were announced, more than double the number in the same period in 2006.

In the oil and gas sector there were 893 deals in 2007 worth $292 billion with the number of deals down 2% and the value unchanged. In the power sector there were 768 deals, up 23%, with a value of $373 billion, up 25%.

The value of deals in the Asia Pacific increased by 216%, in Africa by 38% and in the Russian Federation by 16% while in North America the value decreased by 7%.

The base metal sector contributed 41% of the total global mining deals and was down 21% on the 2006 figures. The diversified metals sector contributed 28% and was up by 297% while the other metals sector, including coal and uranium, contributed 18% and was up 194%. Precious metals contributed 13% and was down 32% on 2006.

Although the value of deals in North America fell after the mega-mergers of 2006 it remains the primary focus for deal-making, accounting for 49% of the business. The Asia Pacific was the main motor for growth in 2007 where the value of M&A deals increased by $24 billion fuelled by intense competition for Australian resources.

Deals by Chinese and Russian companies have increased six-fold in two years to $33 billion, accounting for 21% of global deal activity. The second largest deal worldwide in 2007 was UC Rusals $13 billion investment of a 25% stake in Norilsk Nickel. Others included Norilsks $5.4 billion cash purchase of LionOre and Chinalcos $789 million purchase of the Canadian company Peru Copper.

The report says 2008 will see further records in the value of deals as super-consolidation takes place. The tone has been set by BHPs takeover offer of $150+ billion for Rio, rumours of a potential $90 billion bid by Vale for Xstrata, and by Chinalco and Alcoas acquisition of a $14 billion (12%) stake in Rio.

It concludes that consolidation still has a long way to run and says there is considerable scope for deal-making in sectors such as copper, lead and zinc, and gold in China.

It also says the struggle that exploration companies are experiencing to gain funding may open the door to friendly deals with big mining companies or end users wishing to secure inputs, while a spate of hostile offers may also follow recent stock market falls, which have made some targets cheaper.

Yolanda Torrisi - Managing Editor and Director of The ASIA Miner, the international online mining magazine and mining news service.

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